GloRilla, born Gloria Hallelujah Woods on July 28, 1999, in Memphis, Tennessee, has become one of the most talked-about names in hip-hop. In just a few years, she has gone from an underground rapper to a mainstream artist with multiple charting hits, high-profile collaborations, and lucrative deals.
Her rise in the music industry has also translated into significant financial success. As of 2025, GloRilla’s net worth is estimated at $2 million, and it continues to grow. Unlike many artists who rely on a single income stream, she has built a diversified financial portfolio, generating revenue from music sales, live performances, endorsements, and business ventures.
How GloRilla Makes Her Money: Breaking Down Her Earnings
GloRilla’s income comes from multiple streams, allowing her to maintain financial growth while expanding her career. Here’s a look at where her money is coming from and how much she is estimated to earn from each source:
| Income Source | Estimated Earnings |
| Music Sales & Streaming | $500,000 |
| Live Performances & Tours | $800,000+ |
| Brand Endorsements | $400,000+ |
| Merchandising | $150,000 |
| Other Business Ventures | $150,000+ |
| Total Estimated Income | $2 million+ |
With her rising stardom and increasing influence, these numbers are expected to grow as her career continues to flourish.
The Hustle Before the Fame: GloRilla’s Early Life and Musical Beginnings
Growing Up in Memphis
Before the fame and fortune, GloRilla was just another young girl dreaming of success in the rap industry. She grew up in Frayser, North Memphis, as one of ten siblings in a large, busy household. Raised in a religious environment, she was highly involved in church activities, which shaped her initial love for music.
She first wanted to become a singer, performing in the church choir from a young age. However, after experiencing vocal strain that affected her singing ability, she was forced to shift her focus. Instead of giving up, she decided to pursue rap, drawing inspiration from drill artists like Chief Keef and other rising stars in the hip-hop world.
Building Her Name as an Independent Artist
At 16 years old, GloRilla started writing and recording her own songs, despite having limited resources. Without access to professional studios, she used basic equipment and relied on YouTube and SoundCloud to distribute her music. She worked tirelessly to gain recognition, pushing her music through social media and engaging with fans directly online.
Her relentless hustle paid off, as she slowly built a dedicated fan base, proving that her talent was undeniable.
The Breakout Moment: “F.N.F. (Let’s Go)” Takes Over the Internet
In April 2022, everything changed when GloRilla released “F.N.F. (Let’s Go)”, a collaboration with producer Hitkidd.
Why Was “F.N.F. (Let’s Go)” Such a Big Deal?
- Viral Sensation: The track blew up on TikTok, sparking the #FNFChallenge, which saw thousands of users creating dance and lip-sync videos.
- Billboard Success: The song debuted at No. 42 on the Billboard Hot 100, an incredible achievement for an independent artist.
- Massive Streaming Numbers: Within weeks, it had racked up millions of streams on Spotify and YouTube, further cementing GloRilla as a rising star.
- Award Recognition: The song later earned a Grammy nomination for Best Rap Performance, proving that it wasn’t just a viral hit—it was a major industry moment.
This song marked the turning point in her career, attracting attention from major record labels eager to sign her.
The Life-Changing Deal: Signing with CMG
Why Did Yo Gotti Sign GloRilla?
Following the success of F.N.F., Yo Gotti, one of Memphis’ most successful rap moguls, immediately saw her potential. He offered her a deal with his label, Collective Music Group (CMG), in July 2022.
How Did Signing with CMG Boost Her Career?
- Bigger Budget for Production: She now had access to top-tier producers, music engineers, and promotional teams.
- High-Profile Collaborations: She gained the opportunity to work with established artists, expanding her audience.
- Increased Exposure: CMG’s industry connections helped push her music to the masses, getting her radio play and major press coverage.
By signing this deal, GloRilla cemented her place in mainstream hip-hop.
How GloRilla Makes Money from Music Sales & Streaming
Since joining CMG, GloRilla’s music has been performing exceptionally well. Her biggest money-making tracks include:
- “Tomorrow 2” (feat. Cardi B) – Peaked at No. 9 on the Billboard Hot 100 and was certified Double Platinum.
- Debut EP Anyways, Life’s Great – Reached No. 11 on the Billboard 200, bringing in huge streaming revenue.
- Debut mixtape Ehhthang Ehhthang (2025) – Landed at No. 18 on the Billboard 200, further boosting her earnings.
With millions of streams on platforms like Spotify, Apple Music, and YouTube, she earns an estimated $500,000 from streaming and digital sales alone.
Earning Big from Touring & Live Performances
One of GloRilla’s biggest money-makers is her touring and live performances.
Major Performances That Boosted Her Income
- Rolling Loud Miami & New York – She delivered high-energy sets at both festivals, drawing massive crowds.
- Headlining Her Own Tour – Her first solo tour was a major success, selling out venues across the U.S.
- Award Show Performances – She has performed at the BET Hip-Hop Awards, the Grammys, and more, increasing her mainstream appeal.
With ticket prices ranging from $40 to $150 per show, her touring revenue is estimated at over $800,000.
Making Money Through Brand Endorsements
Big Brands That Have Partnered with GloRilla
- Fenty Beauty – Signed a lucrative partnership in 2025, boosting her income.
- Nike & Adidas – She has been featured in major marketing campaigns, further expanding her revenue streams.
Brand endorsements alone add an estimated $400,000+ to her yearly earnings, proving her influence extends beyond music.
Merchandising & Side Hustles
GloRilla has also expanded into business, launching her own clothing and accessory line. Her merchandise brings in an estimated $150,000+ per year, adding to her growing wealth.
Giving Back: How GloRilla Supports Her Community
Despite her success, GloRilla remains committed to giving back. She has:
- Donated $25,000 to Martin Luther King College Prep to support music and arts programs.
- Sponsored community events in Memphis, including school supply drives.
- Encouraged young women in rap, offering mentorship and opportunities.
Final Thoughts: The Future Looks Bright for GloRilla
With an estimated net worth of $2 million, multiple income sources, and a strong presence in the rap industry, GloRilla is far from done. As she continues releasing music, performing, and expanding her brand, her wealth and influence will only grow.
One thing is clear—GloRilla is here to stay.
